How to Use Nissan’s Exact Ad Strategy 🚗
Read Time: 5 minutes
The other day I was listening to Lofi Girl while working.
Don’t know what Lofi Girl is?
Lofi Girl is a YouTube video with lofi chill music for working and
You can check it out here.
Turns out though I actually wasn’t listening to lofi girl at all.
I was listening to a YouTube Ad.
That ad was from Nissan with their own version of Lofi Girl.
Not many marketers take this type of approach, but I’m going to break down for you why it’s brilliant and how it’s worked for my clients.
Why It’s Brilliant
There are 5.3 trillion display ads shown online every year. More on that here.
That’s a lot of ads…. like a lot of ads…
So defining your target market, creating a really good ad and getting it in front of them at the right time is critical.
The reason this campaign is so brilliant is they are taking advantage of the specific targeting that YouTube allows in their ad platform.
Yes, you can select what videos and channels you want your ad to show up for.
By doing this you’re able to capture the attention of the people that are going to watch the specific video you select.
In this case, Nissan captured the attention of the millions of people who listen to Lofi Girl with a Lofi Girl-type ad.
Cool story, but how does this translate for your business? Let me show you how.
I’m sure right now you can think of 2-4 channels on YouTube that your ideal customer is watching.
Let’s use this newsletter for example.
If I were to run YouTube Ads promoting the Midweek Marketer I would probably run ads in front of Adam Erhart’s channel. You can check him out here.
He creates videos for marketers.
My video would start something like this “Hey, before you watch Adam’s video if you are into marketing…”
I would grab their attention by dropping the creator’s name and then go into why they should sign up.
This would get the quality leads I was looking for.
Notice I didn’t say a super popular name like Alex Hormozi for two reasons.
1. They cast a wider net.
2. Other advertisers are most likely going after his videos.
I’ve used this exact strategy for one of our clients. They had a very specific YouTube channel and their friend also had a popular YouTube channel.
Both channels had the same target demographic.
After asking for the friend’s permission, we created multiple YouTube ads that we ran in front of his channel, which then in turn converted to a few thousand subscribers on my client’s YouTube channel.
How You Can Use This
If you wanted to use this exact strategy this is what I would do:
1. Identify your target market and what channels/videos they are watching.
Are they watching tutorial videos? Do you have a popular competitor you can target?
2. Tailor your ad to those specific videos.
Similar to Lofi or my example, the Ad is specifically tailored to be shown in front of a specific channel or video.
Sounds simple but this can dramatically improve your targeting when running Ads.
Whether you are trying to grow your brand awareness, your email list, or subscribers you can get very targeted and specific with this type of ad strategy.
And incase you were wondering, yes I’m listening to Lofi Nissan while creating this week’s newsletter.
1. Listen to Lofi Nissan
2. Run Ads like Lofi Nissan