How We Increased Monthly Sales by 7x
Read Time: 5 minutes
Two years ago I created a post in a group I was a part of that I would do a free audit of anyones Ad Account.
A few minutes after making that post someone commented this on it.
Okay maybe not that enthusiastic but it was close.
We talked back and forth, he gave me all the necessary access, and I got started with my audit.
After going through his account his e-commerce company was doing about $70k a month selling their products, but their ads weren’t great.
I brought this up to him, showed him how we could improve his ads, and fast forward 2 years later we’re making $500k on average every single month.
So how did we 7x his business in 2 years?
Let’s break it down.
What Needed Fixed
Like most companies that hire out their ad campaigns, their ad agency wasn’t testing enough creatives.
But that wasn’t the only thing that needed to be fixed.
Three other areas needed attention.
1. Accurate Tracking
2. Decision Triggers
3. Customer Journeys
Here’s the thing, these three areas are where most companies drop the ball when it comes to their marketing.
So let’s jump into it.
Facebook Ads has its own reporting and tracking through its pixel.
Google Ads has its own reporting and tracking through its pixel.
But they don’t communicate with each other.
So a customer can go to Facebook, then Google, and then purchase, and both platforms will count the sales as their own.
This causes double counting and inaccurate reporting.
That’s why with this client we implemented a platform called Triple Whale which pulls all the data into one spot and shows the customer’s journey.
This allows us to know exactly where to put our ad dollars for the best ROI.
For a customer to decide on whether they want to purchase or not they need to have all the cards in front of them.
What size? How many are in each packet? What problem does it solve? How does it solve that problem? etc
Think of it like this, if you didn’t know anything about your product or service what would you need to see and know in order to purchase?
One of the best ways to get a better understanding of this is to look over your comment section, your customer service requests, and your competitor’s reviews.
What are some common questions that people ask that you could solve? Answer those on the landing page.
This was one of the main areas we helped fix before running the ads.
For this client, Facebook and Google Ad Campaigns bring in bout 60% of their revenue every single month.
However, that other 40% includes email marketing, email automation, text messaging, upsells on the website, social media, etc
Cool story but what does that mean?
Well as I mentioned above customers go through a journey before purchasing from you.
Here’s an example:
1. They see a Facebook Ad and go to your landing page (Where your decision triggers are set up properly)
2. They sign up for your email and text list to get a discount.
3. They then think about it and talk to their spouse.
4. Then they get a text message from you and go to Google to look at reviews
5. Then they hop back on Facebook where they see a retargeting ad
6. From there they purchase with their discount code and add in another product from an upsell
That’s a long journey but often times that’s a journey that customers take before they purchase.
That’s why it’s important that not only do you have your ads dialed in but you have all the additional marketing support pieces in place as well.
There are some additional strategies that we took with the ad campaigns with this specific client that I’ll go into later but those 3 pillars need to be in place if you want to scale your campaigns and business.
Also, I’ve been working hard on another project (it’s free) that I will be announcing later this week! So keep an eye out for that!
1. Scaling from $70k/m to $500k/m
2. You need accurate tracking
3. Make it easy to make a decision
4. Clear customer journey