You’re Wasting Money on Facebook Ads
Read Time: 4 minutes
One of the strategies that I have been using for my clients right now has saved them thousands in ad spend.
When you run Meta (Facebook/Instagram) Ads, you have to test the ads to see what is going to perform and what’s not.
It’s kind of a love/hate relationship with Meta because of this.
You put your best foot forward and cross your fingers hoping Meta doesn’t take a bunch of your money before giving you results.
However, with my clients, I’m able to do that process completely for free.
Before using any ads in an ad campaign, I make sure that we test them organically on their social profiles.
Let’s dive into why this saves my clients thousands of dollars.
Here’s Why This Works
Instead of testing a new Ad and putting money behind it, I make sure we post that content piece to my client’s Instagram page. (You do need to be posting content consistently in order for this to work.)
By doing this I can easily gauge how effective the ad is going to be.
Let’s get into the two ways I like to execute this strategy.
Testing new content is a great way to give your ads an initial test run before putting ad spend behind it.
Let’s say I created 2 Instagram Reels. The first Reel has a Dog in it and the second Reel has a Cat in it.
Over the next few days, I monitor each Reel to see which one is the most effective.
After my test period has ended, I noticed that the Dog Reel has 10,000 more views than the Cat Reel. I confidently utilize the Dog Reel as an ad and know that it will more likely than not get me better results than the Cat Reel.
But what happens if the Dog Reel and the Cat Reel both don’t perform?
In this scenario there are two factors that come into play:
1. The first is I didn’t test enough. Instead of Cat and Dog Reels maybe we try additional reels featuring different pets.
2. The second cause of this could be that we aren’t consistently putting out content. Putting out more content plays into the algorithm which ultimately helps our organic content gain more traction.
Either way, you should be able to test each content piece and analyze the results, giving you a good indication of which Reels will perform best as ads.
One of my favorite ways of utilizing this strategy, especially if I have access to an Instagram account that has been putting out consistent content, is to go back through their old Reels and find the ones that did really well.
I gauge this by the amount of views, comments, and likes that this Reel received.
It’s an easy way to go over past data and pull out content that will very likely perform well as ads.
With this specific strategy, you have to make sure that the content piece you are pulling received good results as a standalone piece.
This means this Reel wasn’t attached to any trends or trending audio at the time. If you try to run a Content piece as an Ad now that followed a trend from months ago you have missed the wave of that Trend and that Ad will miss its mark.
Overall this is a very good way to go back and cherry-pick some easy ads that you can start running right away.
Testing ads on your social profiles first is a great way to save money when running Ads.
It gives you the opportunity to put your best foot forward when you start running paid ads.
This strategy is a great way to utilize your Ad Spend as effectively as possible.
1. Create Content
2. Post it on your social profiles
3. Pull out the content with the best results
4. Run ads with the content that performed the best